Yesterday, I presented "Digital Influence in the Network Economy" at the PodCampAz Conference. The high level principle is that in a network economy, value flows from connectivity. Value is created and shared by...
Lately, I’ve been enjoying a lot of 8-minute microwave potatoes. I’ve always enjoyed baked, but the microwave is so much more convenient. In fact, I’ve been using the microwave for many more foods since...
If the 80-90s were marked by overt capitalism and indiscreet pursuit of wealth, the recession of 2008-09 marks a millennial shift to a new, more humble and deliberate form of business. While “owning it”...
In the digital age, reciprocity has never been more essential and evident than in the development of communities. Whether it's digging a friend's story, introducing a colleague on LinkedIn or adding a link to...
As a thank you for taking care of our bunny rabbit, my girlfriend wanted to buy my parents a gift. My girlfriend, her mother and I found this cute local shop in a quaint...
SEO is a powerful tool to increase brand visibility and presence on the web. As the Internet is now a primary source of information and goods, it only makes sense to be as visible...
You’ve probably heard the word “blog” thrown around many times, and for good reason. Today more than ever, it is important to have a company blog. No matter what size business it is—from a...
If you were to type “social networking sites” into Google, you would get about 65,400,000 results. For business owners seeking to make an impact in the digital world, the strategies are seemingly endless. What...
The goal of market positioning is to find the ideal opportunity in the market based on customer needs, market forces and financial and strategic considerations. Once you find that market opportunity, further develop your...
We live in a world of overcapacity, where consumers are empowered to choose. With a market-driven approach you can stay focused on delivering outstanding value to your consumers to weather the downturn and...