Engagement and consumer interactivity are the main buzzwords associated with social media. However, these two words carry very little value on a company’s balance sheet. It is essential to take an active part in...
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Branding agency specializing in digital and innovation
The Archives.
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Mar 20126
Feb 2012According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo,...
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Jan 2012How valuable are your customers? Maybe a better question is how valuable are your best customers? The quest for the most valuable customers started in the 19th Century with Italian economist, Vilfredo Pareto. Pareto...
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Oct 2010Just as your sales team needs guidance, a manager should as well. Sales HQ recommends sales managers have mentors or coaches to guide and provide them with encouragement. The website suggests a coach should...
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Jul 2010What makes a pair of Jimmy Choo heel sandals worth $1,150? Or a $17,500 price tag for a night at the Dunton Hot Springs? In essence, what is luxury worth? Everyone perceives products...
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Jul 2010Microsoft recently announced its attempts to turn employees into evangelists by giving away 90,000+ of its latest mobile device, Windows Phone 7. Microsoft's brand advocacy strategy might not help generate revenues in the short-term...
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Jul 2010In sale strategy, everything comes down to one simple word: yes. But how do you get to a yes? What tools can you implement to not only help get to a yes, but do...
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Jan 2010As we all know, your business is only worth whatever the highest bidder in the market is willing to pay. On eBay, it's easy to discover prices as there is a formal bidding...
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Nov 2009In early April 2009, we witnessed a social media milestone: Ashton Kutcher collected 1,000,000 followers on Twitter. Since then, Oprah has begun tweeting and the microblogging site has been the social network darling of...
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Nov 2009"Let me introduce you to someone who might be able to help you." Some people build their entire reputation around this one line. As Malcolm Gladwell outlined in his breakthrough work, The Tipping Point,...
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