One of the great challenges is to translate business vision into creative execution. Indeed, many creative marketing projects get underway without a common set of expectations between executive leadership, marketing and creative. This...
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Branding agency specializing in digital and innovation
The Archives.
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Apr 201016
Nov 2009Yesterday, I presented "Digital Influence in the Network Economy" at the PodCampAz Conference. The high level principle is that in a network economy, value flows from connectivity. Value is created and shared by...
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Oct 2009Remember when the iPod first hit store shelves? If you were to take the NYC subway, about 25 percent of the passengers would have chalk-white ear-buds--listening to their iPods. Apple differentiated itself by simply...
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