What makes Madonna, Coca-Cola and Apple iconic cultural leaders? Why do Apple fans spend hours standing in line to buy the next innovation? It is a brand's ability to creatively, uniquely and strategically position...
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Branding agency specializing in digital and innovation
The Archives.
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Sep 2010While there is hope in the startup world (Q2 2010 featured the highest venture-backed IPO volume and amount raised since 2007), the investment community remains very discerning in their allocation of scarce...
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Aug 2010Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue....
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May 2010Many entrepreneurs face this question. While there are a handful of celebrity entrepreneurs that have access to capital to launch their company (either through wealthy contacts or personal wealth), most startups struggle to obtain...
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Jan 2010As we all know, your business is only worth whatever the highest bidder in the market is willing to pay. On eBay, it's easy to discover prices as there is a formal bidding...
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Jan 2010It takes courage, vision, and commitment to become a successful entrepreneur. It also helps to have access to money as you grow your business from an idea to a successful company. We share the...
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Nov 2009If you’re interested in furthering your brand or reputation – business or personal – through social media, Trust Agents is something you’ll want to read right away. No matter if you’re a brand new...
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Jun 2009As business builders and brand developers, we enjoy learning from Seth Godin. I found his recent blog post on the importance of sowing a startup seed and harvesting the crop to be...
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Mar 2009If financing your business were like high diving, learn from your 4 and 5 scores. Find out why you didn’t meet the bank’s expectations and learn from it, so the next time you take...
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Feb 2009With the economy shrinking, 2009 is the year for bootstrapping. Stay ahead of the curve with these 10 tips to help you make it through the tough times. The lessons you learn...
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