We want tourists to use TripTwit to get an instant sense of what is going on in the place they’re visiting. What’s unique about TripTwit is it’s relevancy. When you search New York you’re...
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Branding agency specializing in digital and innovation
The Archives.
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Feb 20112
Feb 2011Ad spending has reached nearly $450 billion per year and the fastest growth areas in digital are social media and ecommerce. In 2010, we saw the rise of flash sale sites, such as HauteLook...
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Jan 2011What is your New Year’s resolution? Maybe it’s going to the gym more often, or eating healthier, or spending less. Why not have a New Year’s resolution for digital marketing? Surely, we have developed...
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Dec 2010Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman goodpurpose® Study, experts indicate that what consumers want goes beyond just form and function to include a positive community...
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Dec 2010A couple of years ago, you might have heard about Charity Water's Twitter fundraising initiative, called Twestivals. In 2010, non-profits are stepping up their game when it comes to adopting new ways to generate...
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Nov 2010 So you’ve added some pictures of your logo and company, posted a couple of updates to let the Facebook world know you’re there. Now what? According to a DDB Worldwide and Opinionway Research...
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Nov 2010Facebook, and innovative developers have created a suite of new tools to deepen its relationships with voters, help undecideds explore politicians and be the hub of political news. Oh My Gov hosts polls to...
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Oct 2010When you ask someone about their first car, they often wax poetic about how ugly, but endearing it was. People have an emotional attachment to their cars and Mercedes customers are no different. Mercedes...
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Sep 2010One such example was devised by MINI, the automobile brand. At the beginning of June, they issued a bold challenge to automaker Porsche that dared them to compete against a MINI at a particular...
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Aug 2010LinkedIn, Facebook, Twitter, Tumblr, YouTube, Mixx and the list goes on. There are dizzying amounts of social networks on the web, so which do you choose? Is YouTube most in-line with your brand or...
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