Once considered the ecological movement in the 1960s and 70s, the concept of consumer environmentalism evolved into the green movement in the 2000s. The impact of the green movement had a profound effect on...
» Read More
Branding agency specializing in digital and innovation
The Archives.
10
Mar 2011According to the 2009 GMA / Deloitte Green Shopper Study, 95 percent of consumers would purchase more sustainable products and 54 percent consider sustainability to be one of their decision making factors.
As the demand...
» Read More
» Read More
7
Mar 2011We have explored how Target is using Facebook to push its corporate social responsibility (CSR) mission forward and how Pepsi is supporting the next generation of entrepreneurs. PR agency Weber Shandwick and KRC Research...
» Read More
» Read More
4
Mar 2011In 2009, we saw charitable donations fall by 6 percent from the year before to $228.5 billion. Analysts attribute this fall to the recession, but as we continue to emerge from it, experts agree...
» Read More
» Read More
2
Mar 2011As digital marketers, we think of a conversion as a 2 dimensional action, such as purchasing an item, signing up for a newsletter, etc. Nonprofits face a different challenge when it comes to a...
» Read More
» Read More
28
Feb 2011The American Red Cross received over $22 million in Haiti relief from mobile donations -- far surpassing the $400,000 record for other disasters. In fact, donations via mobile devices comprised one fifth of the...
» Read More
» Read More
25
Feb 2011There are over 3 billion cell phone subscribers in the world, the last billion having been added in just the past two years -- largely due to explosive growth in India, Africa, Latin...
» Read More
» Read More
7
Feb 2011If you could reduce your product packaging costs by 38% while offering a more sustainable solution to your customers, would you think twice? Many companies are taking bold steps to incorporate sustainability into their...
» Read More
» Read More
20
Dec 2010Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman goodpurpose® Study, experts indicate that what consumers want goes beyond just form and function to include a positive community...
» Read More
» Read More
6
Dec 2010onsumers Are Searching For a Green Thumb -- Consumers’ expectations are changing and holding brands to a higher, more eco-conscious standard. Sixty six percent of consumers think it's important or very important for companies...
» Read More
» Read More
