Developing a newsletter, is a valuable way to generate site referrals and deepen customer relationships. Before launching your newsletter, we've developed a list of questions to help you begin thinking about how you will...
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The Archives.
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May 201013
Oct 2009How are you going to get from (a) where you are now to (b) your goals? A marketing plan is the vehicle that gets from here to there. It is an outline of how...
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Jul 2009They’ve been called the captains of industry; masters of the universe; the movers, shakers and policy makers. Masters need no introduction. They are the Steve Jobs, Colin Powells, TIME 100s of the world. They...
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Jun 2009We live in a world of overcapacity, where consumers are empowered to choose. With a market-driven approach you can stay focused on delivering outstanding value to your consumers to weather the downturn and...
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Jun 2009While segmentation is a pervasive marketing strategy, it is important to be aware of its shortcomings. To explore how you can avoid these pitfalls, we will discuss common challenges many companies face through segmenting...
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May 2009While there are many ways to harness the power of segmentation, one of the broadest and most valuable applications is for designing your marketing strategy – a strategy that clearly defines who you’re targeting,...
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May 2009Implementing segmentation has many benefits to a company. After segmenting the market, a customer needs and wants can be identified more effectively, communication with these customers improves, opportunities for growth and innovation are...
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