How valuable are your customers? Maybe a better question is how valuable are your best customers? The quest for the most valuable customers started in the 19th Century with Italian economist, Vilfredo Pareto. Pareto...
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Branding agency specializing in digital and innovation
The Archives.
5
Nov 2010Develop a clear and concise overview - Slide four outlines, in plain terms, "what you'll learn." After reviewing The Brand Gap presentation, you will learn the modern definition of a brand and understand the...
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Oct 2010Just as your sales team needs guidance, a manager should as well. Sales HQ recommends sales managers have mentors or coaches to guide and provide them with encouragement. The website suggests a coach should...
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Sep 2010The difference between runaway business success and mediocrity often comes down to having a great sales strategy. Yes, you need a great product that uniquely addresses a market need. And marketing dollars...
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Aug 2010According to Albert Einstein, "Setting an example is not the main means of influencing others; it is the only means." We might take one of the greatest thinkers of the 21st Century's quote further...
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Jul 2010To reach 50 million users, it took Radio 38 years, TV 13 years, the Internet 4 years, Apple's iPod 3 years while Facebook added 100 million users in just nine months. Social media is...
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15
Jul 2010"Here is a simple but powerful rule - always give people more than what they expect to get," writes Nelson Boswell, a British Journalist. Think of a time when a sales representative gave you...
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Jul 2010In sale strategy, everything comes down to one simple word: yes. But how do you get to a yes? What tools can you implement to not only help get to a yes, but do...
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Jul 2010There could be 10,500 potential sales leads, but which should you pursue? Finding prospects can be challenging without clear direction and guidance. Before you start prospect outreach by blasting e-mails, it's critical to develop...
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Jul 2010Imagine walking into a room of 100 strangers and trying to sell a future, uproven concept. Now imagine walking into a room of 100 of your best friends to try and make the...
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