There could be 10,500 potential sales leads, but which should you pursue? Finding prospects can be challenging without clear direction and guidance. Before you start prospect outreach by blasting e-mails, it's critical to develop...
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The Archives.
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Jul 201013
Apr 2010Focus groups can provide you with the insight to improve products, prioritize development, and elevate communications. With the benefit of real customer feedback, your strategy and development will be much stronger. High...
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Apr 2010Adding new features can increase your overall product value and consequently, increase your market share. We have written about how to create new products, where to get inspired and other development guides. What makes...
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Jan 2010“Many socially responsible investors are under the impression that there needs to be a tradeoff between social impact and financial returns. We believe it’s possible to have both and tradeoff is not always necessary,”...
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Jan 2010To compete today, we must understand our customers and new customer targets as though they are our friends. By keeping a pulse on customer preferences, we gain greater...
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Jan 2010While we might wish for bottomless wells of creativity, even the most revolutionary artists and thinkers get stuck. Dali developed a system to capture dreams, Hemmingway wrote every morning (rain or shine, intoxicated or...
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Mar 2009There is a myth that no one reads the business plan. There might be some truth in that, however, it is essential that you not take it to heart. In the event that an...
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