According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo,...
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Branding agency specializing in digital and innovation
The Archives.
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Feb 201214
Jun 2010A recent "AdWeek" article observed that, "digitally centric agencies like R/GA are adding more traditional brand-building capabilities while TBWA and BBDO are trying to apply digital to their orgs."
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Feb 2010The edgy, controversial Gawker Media is the shining star in the blogosphere, valued at an astonishing $300 million. In a move to further expand its reach, Gawker Media acquired CityFile on Feb 15th, an...
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Jan 2010Earlier this week, marketing firm Vitrue released its annual list of the top 100 most social brands, where Apple and its many products reigned supreme for the second year in a row. Despite holding...
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Oct 2009Recently, we have seen magazines run out of business due to low readership and a failing economy. While some industries and media outlets have yet to fully adapt to digital media, there are many...
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Sep 2009AdBlock Plus delivers on its name: it blocks online ads. It is a plug-in I recently discovered for FireFox. As I browse the web, I take some enjoyment in zapping ads. Visa... you thought...
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May 2009According to an Aon Survey of 8,000 employees of various public and private employers, both salaried and hourly workers are finding ways to use Web 2.0 (social) media at work, for work purposes. The...
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May 2009White-wall entertainment will liberate the constraints of mobile screens and allow users to browse the web, share pictures and information as if they were front row at a movie theater. Consider a projected keyboard...
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May 2009The AR, “beyond human” experience is the next step on our path to escape into another world. This emerging technology is part of Sparxoo’s Houdini trend. The Houdini trend is all about finding fresh...
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May 200916,000 jobs—It’s no secret that newspapers are making headlines. With declining readership, newspapers are finding ways to stay afloat, even if that means making deep job cuts… 16,000 reporters in last year alone. Some...
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