By Andy Havard, Marketing Executive Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos...
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Branding agency specializing in digital and innovation
The Archives.
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Nov 201131
Oct 2011Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores....
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Oct 2011Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace. ...
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Aug 2011Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team...
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Jun 2011Imagine buying sweets from the “Honeydukes Sweet Shop” in Harry Potter or hula hooping for some Ben & Jerry’s or receiving free spa treatments. These are just a few memorable events companies have hosted...
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Jun 2011Launching a new business merges a balanced blend of entrepreneurial spirit, passion, and the ability to leverage a talent to build a brand. Founded in 2010 by Anna Roberts Ostroff and Alan Ostroff, the...
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Mar 2011It seems like in order to find one great ad, you have to watch 20 "for the low low price of $19.95" commercials. Many brand advertisements fall short of the mark because of common...
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Mar 2011What makes Madonna, Coca-Cola and Apple iconic cultural leaders? Why do Apple fans spend hours standing in line to buy the next innovation? It is a brand's ability to creatively, uniquely and strategically position...
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Mar 2011“Today, to break through the clutter of the hundreds of other competing products out there it pays to be different,” writes Peter Drucker. One way of breaking through the clutter is to follow through...
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Mar 2011As digital marketers, we think of a conversion as a 2 dimensional action, such as purchasing an item, signing up for a newsletter, etc. Nonprofits face a different challenge when it comes to a...
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