How valuable are your customers? Maybe a better question is how valuable are your best customers? The quest for the most valuable customers started in the 19th Century with Italian economist, Vilfredo Pareto. Pareto...
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Branding agency specializing in digital and innovation
The Archives.
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Aug 2011Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team...
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Apr 2011Most people, whether they like it or not, are managed at some point in their career. To create a productive relationship with your manager takes a keen understanding of their management style.
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Oct 2010Just as your sales team needs guidance, a manager should as well. Sales HQ recommends sales managers have mentors or coaches to guide and provide them with encouragement. The website suggests a coach should...
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Dec 2009Brands are taking two tough punches right now: 1) the economic downturn has continued to spur consumers to buy private label and 2) digital social influencers are taking control from brand managers. The question...
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Nov 2009The rise in Twitter users has been nothing short of remarkable. It has captured world-wide media attention and consequently sparked an explosion of users -- from approximately 2 million monthly visits a year ago...
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Sep 2009I was recently asked by an incoming CFO to provide my opinion on what the ideal CFO should be focused on. Today, the CFO is much more than an accountant and reporter of...
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Mar 2009There is a myth that no one reads the business plan. There might be some truth in that, however, it is essential that you not take it to heart. In the event that an...
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