Imagine drilling down into the guts of a product without ever opening the package or avoiding the painfully long wait times while a sales person checks the inventory to see if an item is...
» Read More
Branding agency specializing in digital and innovation
The Archives.
1
Oct 2010As American’s we tend to embrace a “move forward” attitude. But both of these examples enticed me as a designer and brand strategist to look at the world of design that surrounds us to...
» Read More
» Read More
30
Jul 2010A recent study of luxury handbags, featured in Psychology Today, suggests once the price exceeds $300, the logo decreases in size. But why pay more for a brand without the recognition? Sterling Lanier, President...
» Read More
» Read More
30
Jul 2010All luxury fulfills an emotional need. Often times, that need is social relevancy and status among peers. Think about what a Louis Vuitton bag says about a person: affluence and they should be recognized...
» Read More
» Read More
29
Jul 2010What makes a pair of Jimmy Choo heel sandals worth $1,150? Or a $17,500 price tag for a night at the Dunton Hot Springs? In essence, what is luxury worth? Everyone perceives products...
» Read More
» Read More
28
Jul 2010If you had a choice between buying one uber trendy dress this season and another trendy dress next or buying a timeless dress this season and a timeless cardigan next, which would you choose?...
» Read More
» Read More
27
Jul 2010You are assigned a mission in which you will train with former M16 agents. Your journey will take you around the world where you must complete challenging tasks that require both brains and brawn....
» Read More
» Read More
26
Jul 2010Robot housemaids, electric cars, personal commuter airplanes and all the insanely impossible kitchen gadgetry imaginable. For nearly a century, the World’s Fair has illustrated American’s strong association between luxury and technology. Tech enhances our...
» Read More
» Read More
23
Jul 2010China's nouveau riche are experiencing a Rumspringa of their own, but careful to not swing too far. The Chinese market is trying to find its prestigious identity among established luxury brands in Europe and...
» Read More
» Read More
22
Jul 2010In 2009, the Great Recession brought great panic to the luxury industry. Lower-rung affluents tightened their budgets, slowed luxury spending, causing many prestige brands to consider the sinful thought of: discounting. Coach and Nordstroms...
» Read More
» Read More
