Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team...
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Branding agency specializing in digital and innovation
The Archives.
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Aug 201120
Oct 2010Zappos CEO Tony Hsieh recently spoke to American Marketing Association Tampa Bay and shared his journey in creating Zappos, which sold to Amazon for approximately $900 million in 2009. The presentation was part...
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Oct 2010nnovate or die. It is the Darwinian adage for nearly every industry. Innovation drives product and service performance and growth forward while giving brands a leg-up on the competition. Innovation can increase your brand...
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Aug 2010Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue....
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Jul 2010Playboy's unveiled its Internet strategy in the form of TheSmokingJacket last week. The headlines read: "Playboy launches nudity-free website aimed at bored office workers seeking laughs." What is the goal, and will this...
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Jul 2010Brand marketers are often asked, what is the difference between a company and a brand? An overly simple answer is: companies do while brands feel. Companies are tactical and functional with a goal of...
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Jul 2010Internet marketing and online branding continues their rapid growth as evidenced by the recent announcement by Unilever that they are doubling internet advertising spend in 2010...
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Jul 2010A Google search of "luxury blog" brings up 55 million results - it seems like everyone wants to bring you an inside look into the good life. However, also included in the group are...
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Jan 2010Though the iPad has dominated online discussion and social media blogs this week, there was one announcement made at the recent Apple event that has been seemingly overlooked. On Wednesday, Apple has changed its...
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Dec 2009Consumers are moving in a different direction -- away from traditional brand advertising. Now, it's about collaborative advertising, where consumers and brand interact in a meaningful way. "People don't want to spend time learning...
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