Gen Y is so oversaturated with ads that many billboards, pop-ups and Hulu ads have just become mundane wallpaper in their daily lives. In fact, according to the market research firm, Yankelovich, a person...
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The Archives.
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Nov 201012
Nov 2010en Y often takes center stage when it comes to cutting edge web trends. Online users age 18-26 are at the forefront in various online realms, including social computing, banking, gaming and podcasts, according...
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Jul 2010If you had a choice between buying one uber trendy dress this season and another trendy dress next or buying a timeless dress this season and a timeless cardigan next, which would you choose?...
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Jul 2010Social media has had explosive growth as a "trustworthy source" because so many individuals look to social media in their personal life, work life, and everyday life. From Facebook to Twitter, and LinkedIn to...
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Jul 2010Mercedes' iconic three-pointed star symbolizes the auto manufacturer's mobility on land, water, and in the air. Given its recent marketing efforts, the prestige car brand might want to add another point to its skill-set:...
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Jun 2010As of March 2010, Facebook amassed over 400 million users. For prestige brands that strive for exclusivity, 400 million is quite an intimidating number. That's not to say prestige brands should not target social...
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Jun 2010To date, there are over 400 million Facebook users. That nearly parallels the total number of residents in America and Mexico, combined. We should expect there to be more Facebook users than people in...
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May 2010Last Friday, I attended the annual L2 Generation Next conference in NYC. It showcased a diverse, enthusiastic mashup of speakers to discuss the state of luxury -- from a 15-year-old fashion blogger to seasoned...
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May 2010What does Howard Stern, Steve Carell and Ron Paul have in common? No, Howard Stern and Steve Carell are not running for Congress (though Howard Stern might have some interesting takes on international policy...)....
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Mar 2010What does Shaun White, Sergey Brin and Anthony Bourdain have in common (besides stacks of cash)? Each represents a generation of Risk Takers. Shaun White is Gen Y's Adrenaline Junkie, Sergey Brin is Gen...
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