Engagement and consumer interactivity are the main buzzwords associated with social media. However, these two words carry very little value on a company’s balance sheet. It is essential to take an active part in...
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The Archives.
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Mar 201227
Feb 2012Question: What is so powerful that it’s toppled regimes thousands of years old, forced teenagers to suicide, funded Planned Parenthood, and yes, even got Betty White a hosting gig on SNL? Answer: Social media....
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Feb 2012Show of hands…who has heard the myth/tale/fiction that Facebook is going to kill email? … If you have, I am sorry to say, you have been lied to. For starters, you need an email...
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Jan 2011ocial networking games are the latest phenomenon in the gaming industry. In fact, one out of every five Americans over the age of six has played a social network game at least once. That’s...
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Jul 2010Facebook unveiled the beta version of its new Q&A feature, Questions, on Wednesday. Questions appears as "Ask Questions" on the website, though it is not available to all users at this point. The new...
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Jul 2010Facebook and Amazon announced today a new partnership that integrates Facebook Connect into Amazon shopping. Facebook users will be able to purchase products for their friends on Amazon and the e-commerce site will be...
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Jun 2010“Politics is about conversation, and personal, face-to-face interaction is still the foundation of that, especially at the local level... broadening my overall efforts to engage with the community I represent,” writes NY State Assemblyman...
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Jun 2010Social media exists not only on Facebook.com or Twitter.com. Advancements in social media tech, in particular Facebook, enables users across the web to have the utility of their favorite social networks without ever visiting...
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Jun 2010As of March 2010, Facebook amassed over 400 million users. For prestige brands that strive for exclusivity, 400 million is quite an intimidating number. That's not to say prestige brands should not target social...
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May 2010Following weeks of public controversy, backlash, and legal woes, Facebook has just announced its plan to once again revamp privacy controls – this time, making it a much simpler process.
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