Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team...
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Branding agency specializing in digital and innovation
The Archives.
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Aug 20117
Jul 2011John Oliver, the British comedian, during his Terrifying Times tour detailed at what point the Chinese will become a threat to the United States. It didn’t have to do with GDP, debt or urban...
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Mar 2011The internet and mobile devices have undoubtedly changed the how consumers learn about new products and inform buying decisions. Mobile devices, in particular, are merging the in-store shopping experience with the digital world through...
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Jan 2011“I wish I could find a healthy alternative to Captain Crunch.” “I wish I could try that watch on before I spend $120.” Oh, the plight of the consumer. Entrepreneurs are merging the digital...
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Jan 2011Innovative companies are leveraging augmented reality to teach astronomy, combining food with learning, developing adaptive algorithms that understand individual learning preferences and expanding upon Mrs. Frizzle’s Magic Schoolbus. New education initiatives are helping children,...
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Jan 2011Ever want to have the thrill of being a drug dealer, smuggling cargo across the border or be kidnapped by terrorists? There is an undercurrent of people that want to explore, have fun and...
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Jan 2011Consumers are dictating what they see and when they see it, which makes product and service customization a natural next step. Consumers want to blend their creativity with purchases and define products as uniquely...
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Jan 2011Checking into a Doubletree for holiday discounts, logging into a cocktail lounge, a key-chain with a lifetime of exclusive offers are just a few novel ways brands are making consumers feel uniquely cared for....
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Jan 2011Exchanging $50 for a shirt you really really want is a fair trade, right? Not exactly. Some consumers are seeking more from brands than a simple exchange of currency for goods. Yes, loyalty programs,...
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Jan 2011What does it mean to be sustainable? Is it about buying a Toyota Prius, eating whole grain, shopping locally, or buying used clothing? Integrating a sustainable mission into your business, purchases or diet is...
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