A good commercial is not necessarily measured by its CGI effects or Ashton Kutcher telling you to buy one camera over another. At times, we are reminded that good advertising starts with a brilliant...
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Branding agency specializing in digital and innovation
The Archives.
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Aug 20103
Aug 2010Founded 13 years ago, Build-A-Bear Workshop was an early entrant into mass customization. With more than 400 stores world-wide, it has successfully scaled to become the largest chain dedicated to the create-your-own trend. Much...
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Jul 2010Innovation can be a fickle beast. Sometimes ground-breaking ideas come at the speed of light while at other times, they trickle in at a sluggish pace. To accelerate your innovation and expand your team's...
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Apr 2010While us creative geeks salivate for the latest innovations from the Apple and Google workshops (some weird Pavlovian thing...), it's fun to take a step back and see how ridiculous we really are. Our...
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Apr 2010Adding new features can increase your overall product value and consequently, increase your market share. We have written about how to create new products, where to get inspired and other development guides. What makes...
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Mar 2010Phillips-Van Heusen, an international fashion conglomerate that owns Calvin Klein and Izod, announced Monday it would buy Tommy Hilfiger for $3 billion. The New York Times and others have emphasized the opportunities of Hilfiger's...
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Oct 2009On June 29th 2007, thousands of people waited impatiently in seemingly endless lines to get their hands on newly minted Apple product. It was not just another iPod or Mac computer, it was an...
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Oct 2009Going through my old photos, I stumbled across a picture that I took at a Flaming Lips concert. I managed to capture the confetti, dozens of flashlights held by women in alien and Santa...
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Oct 2009Just as an onlooker can find new gems in Bosch's masterpiece, so too can marketers and brand managers find new ideas within personal and professional networks.
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Sep 20092009 has been a major struggle for old media. There have been 11 significant newspaper bankruptcy filings this year, including owners of the LA Times, Chicago Tribune, Philadelphia Inquirer, Star Tribune of Minneapolis, and...
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