• A DIGIDAY survey found that 57% of marketing respondents plan to increase video advertising in 2012. 43% of agency advertisers and 24% of brand advertisers said they planned to shift funding from display...
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Branding agency specializing in digital and innovation
The Archives.
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Mar 201223
Jan 2012Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity...
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Jan 2012Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see...
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Jan 2012Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media...
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Jan 2012Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes,...
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Aug 2011Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team...
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Feb 2011For the past 3+ years, Sparxoo has had the privelege of leading strategy assignments for major companies such as NBC, Fox Sports, Comcast, Lifetime, JP Morgan Chase, and others. We frequently lead innovation...
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Feb 2011We want tourists to use TripTwit to get an instant sense of what is going on in the place they’re visiting. What’s unique about TripTwit is it’s relevancy. When you search New York you’re...
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Jan 2011Ever want to have the thrill of being a drug dealer, smuggling cargo across the border or be kidnapped by terrorists? There is an undercurrent of people that want to explore, have fun and...
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Dec 2010What sets apart for-profit and social cause events? They both require creativity, people power and a set of goals. Social cause events, however, deviate from traditional venues because they often require grass roots efforts,...
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