How valuable are your customers? Maybe a better question is how valuable are your best customers? The quest for the most valuable customers started in the 19th Century with Italian economist, Vilfredo Pareto. Pareto...
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The Archives.
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May 2011When Jeff Bezos founded Amazon.com in 1994, could he have imagined how the company's gravitational pull would make it the center of the e-commerce universe? The company conquered the online sales of goods from...
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Apr 2011Imagine drilling down into the guts of a product without ever opening the package or avoiding the painfully long wait times while a sales person checks the inventory to see if an item is...
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Mar 2011The internet and mobile devices have undoubtedly changed the how consumers learn about new products and inform buying decisions. Mobile devices, in particular, are merging the in-store shopping experience with the digital world through...
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Feb 2011If you could reduce your product packaging costs by 38% while offering a more sustainable solution to your customers, would you think twice? Many companies are taking bold steps to incorporate sustainability into their...
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Feb 2011Ad spending has reached nearly $450 billion per year and the fastest growth areas in digital are social media and ecommerce. In 2010, we saw the rise of flash sale sites, such as HauteLook...
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Jan 2011Ever want to have the thrill of being a drug dealer, smuggling cargo across the border or be kidnapped by terrorists? There is an undercurrent of people that want to explore, have fun and...
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Jan 2011Exchanging $50 for a shirt you really really want is a fair trade, right? Not exactly. Some consumers are seeking more from brands than a simple exchange of currency for goods. Yes, loyalty programs,...
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Dec 2010onsumers Are Searching For a Green Thumb -- Consumers’ expectations are changing and holding brands to a higher, more eco-conscious standard. Sixty six percent of consumers think it's important or very important for companies...
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Oct 201025 Ad Networks You Should Know About. Large ad networks include ...
... 24/7 RealMedia - Requires a minimum of one million page views per month. 400 billion global advertising impressions served every month....
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