The following is the summary of our interview with Justin Premick of AWeber, an email marketing software company. 1. What role does email marketing play in creating or supporting a brand? A common belief...
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Branding agency specializing in digital and innovation
The Archives.
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Jan 20122
Jan 2012Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes,...
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Aug 2011Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team...
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Feb 2011Although Facebook’s ad revenue reached a mere $1.86 billion in 2010, according to eMarkerter, we imagine the social network’s numerous alternative revenue streams to rake in much more cash and live-up to its $50...
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22
Oct 2010You have a brilliant idea that you’re convinced will make you millions. Or, you have an existing product that will surely be adopted by new markets. Either scenario, you are entering a new market....
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19
Sep 2010Consider your business partnership in a similar light to your significant other: you are in it the for long haul for better or worse (unless otherwise indicated in your agreement, or course). Although some...
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Jan 2010Entrepreneurs primarily think of a business plan as a necessary document to secure funding. Beyond funding, writing a business plan will help you think through your overall business model, sharpen your focus on...
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Jun 2009As business builders and brand developers, we enjoy learning from Seth Godin. I found his recent blog post on the importance of sowing a startup seed and harvesting the crop to be...
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