As anyone who has ever hosted so much as even a dinner party knows, planning and organizing any kind of occasion can be a stressful situation. Marketing organizations and PR agencies are not exempt...
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Branding agency specializing in digital and innovation
The Archives.
16
Apr 2012At a recent lunch meeting, the idea of prospecting for new business via Linkedin was brought up. Typically I think of Linkedin as a way to keep in touch with former colleagues and connect...
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Mar 2012Engagement and consumer interactivity are the main buzzwords associated with social media. However, these two words carry very little value on a company’s balance sheet. It is essential to take an active part in...
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Feb 2012Question: What is so powerful that it’s toppled regimes thousands of years old, forced teenagers to suicide, funded Planned Parenthood, and yes, even got Betty White a hosting gig on SNL? Answer: Social media....
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Feb 2012Audits are often associated with accounting to evaluate financials. The same concept can be applied to brands to evaluate brand awareness, messages, perception and overall brand equity. By performing a brand audit we can...
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Feb 2012According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo,...
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Jan 2012How valuable are your customers? Maybe a better question is how valuable are your best customers? The quest for the most valuable customers started in the 19th Century with Italian economist, Vilfredo Pareto. Pareto...
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Jan 2012Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity...
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Jan 2012Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see...
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Jan 2012Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media...
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