Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team...
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Branding agency specializing in digital and innovation
The Archives.
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Aug 201130
Mar 2011It seems like in order to find one great ad, you have to watch 20 "for the low low price of $19.95" commercials. Many brand advertisements fall short of the mark because of common...
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Mar 2011What makes Madonna, Coca-Cola and Apple iconic cultural leaders? Why do Apple fans spend hours standing in line to buy the next innovation? It is a brand's ability to creatively, uniquely and strategically position...
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Mar 2011Google has so indoctrinated keywords into webmasters, sometimes branding can be put on the back burner. However, Google’s keyword-centric view of the world could be changing.
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Jan 2011Checking into a Doubletree for holiday discounts, logging into a cocktail lounge, a key-chain with a lifetime of exclusive offers are just a few novel ways brands are making consumers feel uniquely cared for....
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Jan 2011Baseball great Ty Cobb once said “Speed is a great asset; but it's greater when it's combined with quickness - and there's a big difference.” Society has increasingly demanded more service, more quickly. There...
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Sep 2010This year's rankings showed significant change with Apple and Google leaping, and Dell, Toyota, Nokia, and Citi plummeting. Interbrand's report highlights that consumer behavior is more difficult to predict than ever. Interbrand's...
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Aug 2010Brand appeal is much like sex appeal. Some salivate at even the thought of an iPad, like some ogle at an Anna Kournikova poster. There is an elite class of brands that can instill...
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Aug 2010LinkedIn, Facebook, Twitter, Tumblr, YouTube, Mixx and the list goes on. There are dizzying amounts of social networks on the web, so which do you choose? Is YouTube most in-line with your brand or...
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Aug 2010In the wake of Main St vs. Wall St, large bank executive bonuses, and bailouts, consumers are wary of financial service companies. Lack of confidence in the banking sector contributed to June 2010's Consumer...
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