Engagement and consumer interactivity are the main buzzwords associated with social media. However, these two words carry very little value on a company’s balance sheet. It is essential to take an active part in...
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The Archives.
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Mar 20125
Mar 2012• A DIGIDAY survey found that 57% of marketing respondents plan to increase video advertising in 2012. 43% of agency advertisers and 24% of brand advertisers said they planned to shift funding from display...
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Feb 2012Audits are often associated with accounting to evaluate financials. The same concept can be applied to brands to evaluate brand awareness, messages, perception and overall brand equity. By performing a brand audit we can...
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Feb 2012Show of hands…who has heard the myth/tale/fiction that Facebook is going to kill email? … If you have, I am sorry to say, you have been lied to. For starters, you need an email...
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Feb 2012According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo,...
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Jan 2012The following is the summary of our interview with Justin Premick of AWeber, an email marketing software company. 1. What role does email marketing play in creating or supporting a brand? A common belief...
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Nov 2011How to design a web site? That’s a common question as web sites are increasingly a central communication point to customers and prospects. When deciding how to design a web site, remember that great...
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Nov 2011By Andy Havard, Marketing Executive Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos...
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Oct 2011Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores....
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Oct 2011Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace. ...
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