Engagement and consumer interactivity are the main buzzwords associated with social media. However, these two words carry very little value on a company’s balance sheet. It is essential to take an active part in...
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Branding agency specializing in digital and innovation
The Archives.
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Mar 20121
Sep 2010Link building on external sites, whether it's through article directories, video platforms or blog directories, can increase "link juice" and drive traffic to your site. The more high quality your "link juice," the higher...
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Aug 2010Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue....
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Aug 2010"Trust is what drives profit margin and share price," says Larry Light, CEO of the Stamford brand consultancy Arcature and a veteran of McDonald's and ad agencies BBDO Worldwide and Bates Worldwide to MSNBC....
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Jul 2010Imagine buying your next cellphone. The shelves are packed with an upwards of 10-15 cellphones and brochures for various monthly plans. How long does it take you to make a purchasing decision on a...
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Jul 2010A Google search of "luxury blog" brings up 55 million results - it seems like everyone wants to bring you an inside look into the good life. However, also included in the group are...
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Jun 2010Google’s search index has just received a big boost of energy – literally. This week, Google launched its newest solution to improve search, a system called Caffeine.
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Jun 2010If you haven't heard, the buzz word these days is "Foursquare." A small, New York tech start-up that is on its way to becoming the next biggest thing in social media. Foursquare is a...
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May 2010Though Twitter is an individual-dominated social network, the micro-blogging site hosts a number of corporate accounts as well. Brands utilizing Twitter often use the site as a customer service platform, or as a way...
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Mar 2010"The early adopters among you are likely to notice..." writes SXSW in a blog post dissecting their new iPhone app. Yes, early adopters are taking notice and descending upon the Mecca of Indie Creative...
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