Brand appeal is much like sex appeal. Some salivate at even the thought of an iPad, like some ogle at an Anna Kournikova poster. There is an elite class of brands that can instill...
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Branding agency specializing in digital and innovation
The Archives.
25
Aug 2010Have you ever said "Wow" after watching a TV commercial? Have you ever been so deeply moved by a brand's commercial that it changes the way you feel in that moment? Brands that connect...
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21
Jul 2010I’ll save you 10 minutes of your life: after playing around with the phones, the reviewers state the winner comes down to personal preferences. The technical specs and pricing comparisons of the iPhone 4...
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19
Jul 2010Brand marketers are often asked, what is the difference between a company and a brand? An overly simple answer is: companies do while brands feel. Companies are tactical and functional with a goal of...
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21
Jun 2010Google and Motorola are creating some heat with the timely debut of their new Droid X, merely 24 hours after Apple's new iPhone 4 in-store release on June 23rd. Coincidence? I think not. It...
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9
Jun 2010Apple fans rejoiced Monday when Steve Jobs revealed the newest addition to the Apple family, the iPhone 4. Along with a sleek new design, the iPhone 4 boasts a number of long awaited features,...
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27
May 2010Wednesday marked the changing of the guard in tech: "Wall Street has called the end of an era and the beginning of the next one," writes the NY Times. "The most important technology product...
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24
May 2010Google could rest easy this past weekend, as the FTC approved its $750 million acquisition of mobile ad service, AdMob, on Friday. The Federal Trade Commission ruling follows a six-month antitrust investigation that could...
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13
May 2010To marketers and developers delight, a new report confirms mobile advertising's effectiveness to reach and engage users. The new study, from mobile audience media company JiWire, reveals mobile users want advertising to not only...
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12
May 2010Verizon announced Tuesday that it's working with Google to develop a tablet device to directly compete with Apple's runaway success, the iPad. Verizon's tablet will run on Google’s Android operating system and likely reach...
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