Mobile is big. We get it. So what are the emerging areas of mobile marketers should be on the lookout for? Let’s focus on the fantastically popular app, RedLaser. The app scans barcodes with...
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The Archives.
27
Oct 20108
Oct 2010nnovate or die. It is the Darwinian adage for nearly every industry. Innovation drives product and service performance and growth forward while giving brands a leg-up on the competition. Innovation can increase your brand...
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Jun 2010You are 2.3 seconds behind Roterro214 on the final lap and just about to pass him and... BAM, he swipes your Porsche and it goes into a spiral roll across the track. Your dream...
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Jun 2010To date, there are over 400 million Facebook users. That nearly parallels the total number of residents in America and Mexico, combined. We should expect there to be more Facebook users than people in...
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Jun 2010BP's oils spill has jeopardized the $20 billion travel and tourism business along the Gulf Coast. State governments have bargained with BP for advertising budgets of $25 million for Florida and $15 million...
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May 2010Bar codes were dreamed-up in 1948 as a means to track grocery items and until recently, were the domain of commercial enterprise. That's changing with Quick Response codes. Instead of thousand-dollar commercial-grade bar code...
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May 2010To marketers and developers delight, a new report confirms mobile advertising's effectiveness to reach and engage users. The new study, from mobile audience media company JiWire, reveals mobile users want advertising to not only...
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Apr 2010With the 2010 FIFA World Cup less than 100 days away, South Africa is harnessing growing global enthusiasm by inviting citizens around the world to engage in a user-generated advertising contest on the Zooppa...
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Feb 2010The Superbowl has long been one of man’s last havens of masculinity--beer in hand, buddies, football, munchies. It was simple: man in his element. Pure masculinity. This was the last fortress to call his...
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Feb 2010We give credit to Audi for standing out with their Green ad featuring the Green Police and Cheap Trick. The integration of Cheap Trick was the key to making this ad relevant...
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