Brand Strategy.

3
Mar 2014
They call it Hollywood’s Biggest Night.  The biggest stars, the biggest talent, and many of the biggest brands come together to celebrate the arts. No matter who you are, or how big your brand...

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3
Feb 2014
Each year, the Super Bowl spectacle grows, and slowly the event becomes less about football, and more about the advertising. Hence, It’s an interesting phenomenon.  While people normally ignore or despise commercial breaks, on...

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23
Dec 2013
With each new year, social media trends turn themselves into powerful strategies. This year is no different; 2014 promises to deliver a complete array of trends that stem from the successful strategies that worked...

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17
Dec 2013
Creating buzzworthy experience marketing is more vital to marketing trends than you may think. Just putting your product or service on the shelf in 2014 will not be enough. You have to start thinking...

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9
Dec 2013
One of the most versatile and important marketing trends for 2014 that has the branding world buzzing is the idea of crafting a marketing mix that’s inclusive of content marketing. Content marketing trends can...

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24
Nov 2013
Cyber Monday Shopping Trends and the Millennials that Love Them You’ve finished the cranberries and stuffing. You spent an hour answering your Aunt Mildred’s questions about your job/dog/love life. You’re in a tryptophan-induced coma....

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21
Nov 2013
One of the best ways to get your product or service into the hands of consumers is to aim for a niche market. Niche markets are great for newbie entrepreneurs working their way into...

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15
Nov 2013
In this crazy marketing day and age, where everyone is looking for their piece of the virtual pie, just having social media accounts won’t cut it. You have to be fresh, cutting-edge, and on...

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21
Oct 2013
In order to stand out in today’s media landscape, brands must design ad campaigns with messages that challenge conventional thinking and create lasting impressions. Garter group makes a case for integrated campaigns that drive...

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7
Oct 2013
You’ve heard of AdWords. The advertising platform delivered to us by the almighty Google. With billions of AdWords revenue generated each quarter, it’s not a shock that AdWords is the most popular digital ad...

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