“Brands account for over 30% of the S&P 500 stock market value”- Economist, August 2014

Brand Strategy

Great brands stand out as leaders in their market.  Leading brands engage the hearts and minds of their target audience. Our strategic branding approach fuses market analysis, customer personas, and creative campaigns to position your brand for success. We use art and science as we craft and test brand concepts, value propositions and brand messages.

Buying is an emotional decision

Your brand position should be differentiated to stand out against the competition.

Brand Strategy

Brand Positioning & Messaging

Brand positioning expresses what makes your company distinct by communicating unique, market-relevant attributes to gain consumer mindshare. We clarify brand messaging, creating a cohesive core set of messages that articulates how the brand stand outs, and why it matters to consumers.

Competitive differentiation is a key component of a brand’s competitive advantage.  Consumers are inundated with choices of high-quality brands, so it’s no time to be quiet and bashful about what makes your brand great. Today’s brands level up with an ever more aspirational and differentiated positioning and messaging that connects directly with the highest priority target audiences.

Inspired Brands are Powerful Brands

Quote:  “Make every detail perfect, and limit the number of details to perfect.” – Jack Dorsey, Co-Founder of Twitter

Logos & Visual Style

Brand Identity / Naming

It’s your brand. It captures the essence of your company and the mission. It’s what people will talk about and how you will be referred to. It’s your brand name and your brand identity. And it’s kind of a big deal. We connect compelling brand positioning strategy with a powerful brand name. Then, we create a total brand identity for a brand essence that will resonate with customers.

Make a Great First Brand Impression

“Research is formalized curiosity. It is poking and prying with a purpose.” – Zora Neale Hurston

Market Research

Sparxoo specializes in turning customer data into actionable brand insights. Our depth and breadth of market analysis capabilities extends from digital analytics to secondary market research to focus groups to non-traditional ethnographic research.

We have the capability to extract brand insights from your target audience and to develop brand campaigns that get results. We believe in using data metrics to track outcomes, make adjustments and stay current so that your brand resonates and engages with your target customers.

Evaluating the market opportunity is the first step to brand strategy

“If I had asked people what they wanted, they would have said faster horses.” —Henry Ford

Innovation Workshops

We believe that anything is possible.  Innovation workshops inspire big thinking to unlock new brand territory.  An innovation workshop is a great way to kick off a branding initiative.  We have also customized series of creative and strategic workshop activities to help clients define their goals, assess the opportunity including how to differentiate from competitors, identify any internal cultural or systemic challenges, and inspire and evaluate ideas.  We invite multiple stakeholders to the workshop for internal alignment and inspiration.  In some cases, we have even included outside experts and customers to expand workshop thinking.  Innovation areas include product, customer experience, marketing, or organizational innovation. Workshops are a fun and creative way to activate innovation and new ways of thinking for your brand.

Innovation isn't a new idea, it's an entirely new mindset