“Brands account for over 30% of the S&P 500 stock market value”- Economist, August 2014
Great brands stand out as leaders in their market. Leading brands engage the hearts and minds of their target audience. Our strategic branding approach fuses market analysis, customer personas, and creative campaigns to position your brand for success. We use art and science as we craft and test brand concepts, value propositions and brand messages.
Buying is an emotional decision
Your brand position should be differentiated to stand out against the competition.
Brand Positioning & Messaging
Brand positioning expresses what makes your company distinct by communicating unique, market-relevant attributes to gain consumer mindshare. We clarify brand messaging, creating a cohesive core set of messages that articulates how the brand stand outs, and why it matters to consumers.
Competitive differentiation is a key component of a brand’s competitive advantage. Consumers are inundated with choices of high-quality brands, so it’s no time to be quiet and bashful about what makes your brand great. Today’s brands level up with an ever more aspirational and differentiated positioning and messaging that connects directly with the highest priority target audiences.
Inspired Brands are Powerful Brands
Quote: “Make every detail perfect, and limit the number of details to perfect.” – Jack Dorsey, Co-Founder of Twitter
Brand Identity / Naming
Make a Great First Brand Impression
“Research is formalized curiosity. It is poking and prying with a purpose.” – Zora Neale Hurston
Sparxoo specializes in turning customer data into actionable brand insights. Our depth and breadth of market analysis capabilities extends from digital analytics to secondary market research to focus groups to non-traditional ethnographic research.
We have the capability to extract brand insights from your target audience and to develop brand campaigns that get results. We believe in using data metrics to track outcomes, make adjustments and stay current so that your brand resonates and engages with your target customers.
Evaluating the market opportunity is the first step to brand strategy
“If I had asked people what they wanted, they would have said faster horses.” —Henry Ford