Dr. Pepper Snapple

Brand Strategy

Dr. Pepper Snapple is in a beverage market that is rapidly evolving through the proliferation of new product launches. Their team hired Sparxoo Agency to lead an innovation assignment to help push thinking on how to evolve its portfolio of established brands.

Sparxoo Solution:

We applied fresh perspective in reviewing existing Dr. Pepper Snapple research and applying new innovation frameworks to gain insights for further development. As part of the assignment, Sparxoo led a cross-functional workshop to integrate the ideas and thinking of Dr. Pepper Snapple leaders from across the organization. Sparxoo delivered a prioritized set of innovation opportunities for Dr. Pepper Snapple to integrate into its portfolio to transform its brands for tomorrow’s beverage market. Dr. Pepper Snapple is aligning its organization against recommended innovation platforms.

Client Feedback:

“I highly recommend David and the team at Sparxoo. Sparxoo brings strong strategic thinking and unique insights with a pragmatic approach that delivers tangible results. For DPSG, Sparxoo led a successful and very collaborative cross-functional session to prioritize our largest strategic opportunity areas.”
– Ian Norton, Director of Innovation, Dr Pepper Snapple Group