Xoo Blog: Digital Marketing

Nov 2014

How To Measure Brand Awareness Online

Quantifying the impact of your marketing efforts is paramount when you need to show your team results and encourage buy-in on future projects. Awareness has historically been a black box for digital marketers, but...
Apr 2014

Consumers Demand Authenticity

When it comes to social responsibility in businesses, consumers want to engage with brands that are transparent with their values.  Specifically, the savvy millennial generation demands authentic brands with a morally sound approach to...