Digital Marketing.

4
Apr 2014
When it comes to social responsibility in businesses, consumers want to engage with brands that are transparent with their values.  Specifically, the savvy millennial generation demands authentic brands with a morally sound approach to...

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30
Dec 2013
As you have seen throughout December, there are several major areas of marketing that will see exponential growth in 2014. Pay attention to the trends as these trends have the potential to become the...

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24
Nov 2013
Cyber Monday Shopping Trends and the Millennials that Love Them You’ve finished the cranberries and stuffing. You spent an hour answering your Aunt Mildred’s questions about your job/dog/love life. You’re in a tryptophan-induced coma....

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15
Nov 2013
In this crazy marketing day and age, where everyone is looking for their piece of the virtual pie, just having social media accounts won’t cut it. You have to be fresh, cutting-edge, and on...

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7
Oct 2013
You’ve heard of AdWords. The advertising platform delivered to us by the almighty Google. With billions of AdWords revenue generated each quarter, it’s not a shock that AdWords is the most popular digital ad...

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30
Sep 2013
Last week we covered choosing a CMS, but this week we will detail finding the appropriate e-commerce platform that will fit your needs. There are a large number of e-commerce solutions on the market...

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23
Sep 2013
Let me begin with: search marketing works. It probably sounds like I’m getting ahead of myself, but, even today, skepticism surrounds the power of search—so I wanted to begin this ode to online advertising...

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19
Sep 2013
Choosing a content management system (CMS) is an integral part of planning a web site for business or personal need. Regardless of the project being a completely new site or a relaunch, you need...

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16
Sep 2013
Every day new ecommerce sites appear on the web. You can now buy everything from groceries to cars, to pets online. Last year, ecommerce had an impressive 14.8% growth rate over 2011 statistics, overshadowing...

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9
Sep 2013
Marketing industry experts estimate that it takes anywhere from 8-25 touch points before a lead becomes a customer. What does this number mean to your brand? Whether this number seems low or high, it’s...

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