Xoo Blog: Digital Marketing

May 2015

The Impact of Video on Marketing

This guest post was written by Digital Brew, a creative agency forming connections through visual storytelling located in Orlando, Florida. All marketing professionals know that videos are an important component to the marketing mix....
Apr 2015

10 Quotes on Innovation for #MondayInspiration

Recently, Sparxoo had the opportunity to contribute to our client Florida Polytechnic University’s publication, Future Proof, a digital innovation whitepaper that discusses the importance of Science, Technology, Engineering and Mathematics (STEM) and its anticipated...
Mar 2015

2015 Gasparilla Interactive Festival Recap

Recently, Sparxoo had the opportunity to attend the inaugural Gasparilla Interactive Festival, a festival that was organized by the American Advertising Federation and Ad2 Tampa Bay Chapters. This event brought together leaders and influencers...
Nov 2014

How To Measure Brand Awareness Online

Quantifying the impact of your marketing efforts is paramount when you need to show your team results and encourage buy-in on future projects. Awareness has historically been a black box for digital marketers, but...