At a recent lunch meeting, the idea of prospecting for new business via Linkedin was brought up. Typically I think of Linkedin as a way to keep in touch with former colleagues and connect...
If your team prioritizes innovation, we applaud you for recognizing the importance of innovation in gaining competitive advantage. For best results, prioritize ideation and embrace non-traditional methods to come up with ideas. The extra...
By Andy Havard, Marketing Executive Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos...
Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores....
Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace. ...
Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team...
Entrepreneurs are fueled by high octane ambition, but sometimes the entrepreneur fuel tank can get low. To realize their vision, they need to keep-up their ambition.
The world’s leading brands continually innovate. While we often think of Google and Apple as innovation juggernauts (and they are), there is innovation afoot at older brands such as Pepsi, McDonald’s, and Mercedes. Whether...
When Jeff Bezos founded Amazon.com in 1994, could he have imagined how the company's gravitational pull would make it the center of the e-commerce universe? The company conquered the online sales of goods from...
Developing financial projections can seem like a monumental challenge, especially for emerging businesses that have little track record. After all, if you are operating at a loss with $0 revenue, how can you...