As anyone who has ever hosted so much as even a dinner party knows, planning and organizing any kind of occasion can be a stressful situation. Marketing organizations and PR agencies are not exempt...
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Branding agency specializing in digital and innovation
Digital Marketing.
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Apr 2012At a recent lunch meeting, the idea of prospecting for new business via Linkedin was brought up. Typically I think of Linkedin as a way to keep in touch with former colleagues and connect...
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Mar 2012Web design inspiration can stretch your thinking to realize new possibilities as you elevate your web presence. You’re looking for that aha, web design inspiration can come from a number of sources: your dream...
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Mar 2012Engagement and consumer interactivity are the main buzzwords associated with social media. However, these two words carry very little value on a company’s balance sheet. It is essential to take an active part in...
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Mar 2012• A DIGIDAY survey found that 57% of marketing respondents plan to increase video advertising in 2012. 43% of agency advertisers and 24% of brand advertisers said they planned to shift funding from display...
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Feb 2012Question: What is so powerful that it’s toppled regimes thousands of years old, forced teenagers to suicide, funded Planned Parenthood, and yes, even got Betty White a hosting gig on SNL? Answer: Social media....
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Feb 2012Audits are often associated with accounting to evaluate financials. The same concept can be applied to brands to evaluate brand awareness, messages, perception and overall brand equity. By performing a brand audit we can...
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Feb 2012Show of hands…who has heard the myth/tale/fiction that Facebook is going to kill email? … If you have, I am sorry to say, you have been lied to. For starters, you need an email...
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Feb 2012According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo,...
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Jan 2012How valuable are your customers? Maybe a better question is how valuable are your best customers? The quest for the most valuable customers started in the 19th Century with Italian economist, Vilfredo Pareto. Pareto...
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