• A DIGIDAY survey found that 57% of marketing respondents plan to increase video advertising in 2012. 43% of agency advertisers and 24% of brand advertisers said they planned to shift funding from display...
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Branding agency specializing in digital and innovation
Branding.
5
Mar 201222
Aug 2011Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team...
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Jul 2011With the upcoming 2011 football season approaching, we have picked our top 10 quotes from football greats that are inspirational to entrepreneurs and business leaders.
1. “It does not matter how many times you get...
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Jun 2011Launching a new business merges a balanced blend of entrepreneurial spirit, passion, and the ability to leverage a talent to build a brand. Founded in 2010 by Anna Roberts Ostroff and Alan Ostroff, the...
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Apr 2011Imagine drilling down into the guts of a product without ever opening the package or avoiding the painfully long wait times while a sales person checks the inventory to see if an item is...
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Mar 2011It seems like in order to find one great ad, you have to watch 20 "for the low low price of $19.95" commercials. Many brand advertisements fall short of the mark because of common...
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Mar 2011What makes Madonna, Coca-Cola and Apple iconic cultural leaders? Why do Apple fans spend hours standing in line to buy the next innovation? It is a brand's ability to creatively, uniquely and strategically position...
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Mar 2011“Today, to break through the clutter of the hundreds of other competing products out there it pays to be different,” writes Peter Drucker. One way of breaking through the clutter is to follow through...
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Mar 2011Google has so indoctrinated keywords into webmasters, sometimes branding can be put on the back burner. However, Google’s keyword-centric view of the world could be changing.
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Mar 2011We performed an analysis of Google web trends via Search Insights to see where the greatest growth existed for each year beginning with 2004 and all time. Then we zeroed in on those categories...
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