Brand Strategy.

3
Mar 2014
They call it Hollywood’s Biggest Night.  The biggest stars, the biggest talent, and many of the biggest brands come together to celebrate the arts. No matter who you are, or how big your brand...

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12
Feb 2014
So you think you can work at an agency? Awesome. Most advertising agencies pride—and distinguish—themselves on their culture. At Sparxoo, we’re no different. We hire the person, not the position. How we hire is...

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3
Feb 2014
Each year, the Super Bowl spectacle grows, and slowly the event becomes less about football, and more about the advertising. Hence, It’s an interesting phenomenon.  While people normally ignore or despise commercial breaks, on...

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21
Oct 2013
In order to stand out in today’s media landscape, brands must design ad campaigns with messages that challenge conventional thinking and create lasting impressions. Garter group makes a case for integrated campaigns that drive...

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2
Oct 2013
What do you get when you combine statistics and data with creative design? An infographic! Numbers and statistics can only be so interesting before you loose your audience’s attention, so what better way to...

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9
Sep 2013
Marketing industry experts estimate that it takes anywhere from 8-25 touch points before a lead becomes a customer. What does this number mean to your brand? Whether this number seems low or high, it’s...

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6
Sep 2013
Heads-up brands, mobile design is no longer an option when looking to build an online presence. According to smartinsights.com, the usage of tablets and smartphone has nearly doubled since the start of 2013. The...

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5
Sep 2013
If you’ve been on the internet this morning, you have probably heard the conversation surrounding the release of Yahoo!’s first logo redesign in 18 years. Introduced late Wednesday, the official new logo was shared...

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26
Aug 2013
The popularity of social media is soaring. Increasingly, brands are taking to the web to connect with potential customers to make their brands known. What are you doing now to get your brand out...

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23
Aug 2013
Regardless of your industry, a targeted marketing campaign is the key to establishing your brand. Knowing your target market is your first step. Generational differences have a huge impact on how you reach your...

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