Brand Strategy.

3
Mar 2014
They call it Hollywood’s Biggest Night.  The biggest stars, the biggest talent, and many of the biggest brands come together to celebrate the arts. No matter who you are, or how big your brand...

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12
Feb 2014
So you think you can work at an agency? Awesome. Most advertising agencies pride—and distinguish—themselves on their culture. At Sparxoo, we’re no different. We hire the person, not the position. How we hire is...

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3
Feb 2014
Each year, the Super Bowl spectacle grows, and slowly the event becomes less about football, and more about the advertising. Hence, It’s an interesting phenomenon.  While people normally ignore or despise commercial breaks, on...

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24
Nov 2013
Cyber Monday Shopping Trends and the Millennials that Love Them You’ve finished the cranberries and stuffing. You spent an hour answering your Aunt Mildred’s questions about your job/dog/love life. You’re in a tryptophan-induced coma....

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21
Nov 2013
One of the best ways to get your product or service into the hands of consumers is to aim for a niche market. Niche markets are great for newbie entrepreneurs working their way into...

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15
Nov 2013
In this crazy marketing day and age, where everyone is looking for their piece of the virtual pie, just having social media accounts won’t cut it. You have to be fresh, cutting-edge, and on...

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21
Oct 2013
In order to stand out in today’s media landscape, brands must design ad campaigns with messages that challenge conventional thinking and create lasting impressions. Garter group makes a case for integrated campaigns that drive...

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2
Oct 2013
What do you get when you combine statistics and data with creative design? An infographic! Numbers and statistics can only be so interesting before you loose your audience’s attention, so what better way to...

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9
Sep 2013
Marketing industry experts estimate that it takes anywhere from 8-25 touch points before a lead becomes a customer. What does this number mean to your brand? Whether this number seems low or high, it’s...

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5
Sep 2013
If you’ve been on the internet this morning, you have probably heard the conversation surrounding the release of Yahoo!’s first logo redesign in 18 years. Introduced late Wednesday, the official new logo was shared...

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