Brand Identity.

30
Jul 2014
  Brands are much more than just a logo and a tagline. Every brand has a story. When developing your brand’s content marketing strategy, ask yourself what story you are trying to tell, and...

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10
Jul 2014
As the Art Director at Sparxoo, I’m the go-to guy for all of your creative needs, wants, and desires (don’t even think about it). My design experience ranges from brand identity, web design, packaging,...

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9
Sep 2013
Marketing industry experts estimate that it takes anywhere from 8-25 touch points before a lead becomes a customer. What does this number mean to your brand? Whether this number seems low or high, it’s...

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5
Sep 2013
If you’ve been on the internet this morning, you have probably heard the conversation surrounding the release of Yahoo!’s first logo redesign in 18 years. Introduced late Wednesday, the official new logo was shared...

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19
Jun 2013
It’s really quite simple: In order to be successful in the 21st century, a brand must offer meaning and purpose in consumers’ lives. A Gen Y has seen all the tricks, and knows the...

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4
Jun 2013
Zappos founder Tony Hsieh has it right, noting that building a brand has changed dramatically over the past 50 years.  “It used to be that a few people got together in a room, decided...

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27
May 2013
Well… If you ask us, brands are on fire all year around. But this summer, there are a few that simply can’t be ignored. Whether old, new, or thriving as an underground rage, different...

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3
May 2013
At one point or another, we’ve all come to the realization that our moms were right. Somewhere between all the “Don’t play ball in the house,” “Sit up straight,” and “What’s the magic word?”...

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31
Mar 2013
A number of distinctions set socially good brands apart. And the really fascinating part: their business model really works. In the spirit of April’s Earth Day (which is just my cover for pouring out...

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29
Jan 2013
Let’s cut out misconception number 1: “We are social… we have social media accounts.” If that’s you – keep reading! Alright, so you’ve got the foot in the door: social media accounts; certainly a...

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