Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman goodpurpose® Study, experts indicate that what consumers want goes beyond just form and function to include a positive community...
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The Archives.
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Dec 201013
Dec 2010The idea behind PageRank is that if a page is important, other web pages will link to it. The more important the linking page is itself, the more weight (“link juice”) that link would...
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Jul 2010Social media has had explosive growth as a "trustworthy source" because so many individuals look to social media in their personal life, work life, and everyday life. From Facebook to Twitter, and LinkedIn to...
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Jun 2010Foursquare’s partnership with Starbucks is giving the game even more mainstream exposure but also leading to the kinds of stakeholder complications I discuss in my recent posting about Facebook. The dilemma outlined...
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Jun 2010A recent "AdWeek" article observed that, "digitally centric agencies like R/GA are adding more traditional brand-building capabilities while TBWA and BBDO are trying to apply digital to their orgs."
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Jun 2010If you’ve been using social networks for the past few years, you’ve seen how the buzz has shifted from MySpace to Facebook to Twitter and back to Facebook. These seemingly organic shifts between virtual...
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Apr 2010The Conservative party have been making a lot of noise about Crowdsourcing. Obama is its pioneer. But they have little in the way of practical details about Crowdsourcing strategies and mechanisms. Here is a...
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Apr 2010This is a message to all of the dedicated followers of fashion out there: start saving your pennies and re-assess your wardrobes. The latest offering from the world of crowdsourcing proudly presents ‘Fashion Stake’-...
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Apr 2010With the 2010 FIFA World Cup less than 100 days away, South Africa is harnessing growing global enthusiasm by inviting citizens around the world to engage in a user-generated advertising contest on the Zooppa...
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Mar 2010BIG, all-encompassing websites could be as redundant as the Lesser Spotted Floppy Disk if the future of digital marketing continues to fragment and accelerate campaigning efforts to the realms of Twitter, Facebook et al.
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