If you haven’t heard of WordPress before—you might need to escape from the rock you’ve been living under. The WordPress content management system (CMS) is everywhere. Everywhere.
In the top 100,000 websites, over 50% are using WordPress as their CMS. This is likely due to WordPress’s attractive dashboard and the ease-of-use. Clients want a CMS that doesn’t require a Masters in Computer Science to add content or pictures. Knowing this, WordPress built a platform that makes building pages as easy as typing on MS Word.
Another huge advantage to WordPress are the available plugins that allow you to complete SEO tasks without having to battle the FTP—and that’s something you and your IT manager will greatly appreciate. Now there are tons of SEO plugins on WordPress, and new ones are constantly being added; however, I wanted to share a few of my current favorites.
Google XML Sitemaps
An XML sitemap is a webpage that no user will ever actually see, but it has significant importance. Different than a HTML sitemap, this page tells search bots what pages exist on the website, their importance, how often they are updated, and when they were last modified.
The Google XML Sitemaps plugin makes the creation and maintenance of your XML sitemap as easy as can be. Install the plugin and one button click creates it and adds it to the website. Now, all of the existing webpages are added and any new page created will automatically be added without any effort on your part.
If you’ve ever worked with an SEO, you’ve probably heard he or she talk about 404-errors and 301-redirects. They don’t actually mean anything—we just use throw the terms around to sound smart. Kidding. 404-errors commonly occur when building a new website because the URL strings are often different.
Search engines are all about the user experience. If Google users only find poor websites in their search, then they will switch to Bing—so Google needs to make sure they aren’t ranking websites plagued with 404-errors very high. This means—if you have broken links, you’re probably not going to rank high, but there’s a solution.
The Redirection plugin provides an easy interface where you can enter the broken URL, then enter the URL of the page the user should be going. It’s that simple.
For SEO, you’ll want each page on the website to have meta data—title tags, meta description, meta keywords, etc. This strategy is meant to tell search engines what the specific webpage is about, so, when someone searches for a relevant search term, the page ranks.
I enjoy using All-in-One SEO and I have never had any problems; however, many SEOs will recommend Yoast SEO. The latter has a few features I don’t find particularly useful. With All-in-One SEO, after installation, when you go to create a new page or post, you will see a box underneath the content box that allows you to enter the meta data. Without a doubt, All-in-One SEO is a must-have WordPress SEO plugin.
These recommended SEO plugins will help point you in the direction of search engine optimization success; however, if SEO performance needs to be a main tool for your brand’s lead generation, I would highly suggest speaking with an SEO strategist to learn more about the ways you can expand your online visibility.