Regardless of your industry, a targeted marketing campaign is the key to establishing your brand. Knowing your target market is your first step. Generational differences have a huge impact on how you reach your target market successfully. Do you know who your target market is? This may be a “duh, of course” question, but if you really narrow it down, it’s much more complex. When starting a marketing campaign try and think about who your ideal customer is. To begin, let’s call your target customer Joe. Ask yourself, how old is Joe? What does Joe do for a hobby? What does he do during his time off? Where does he live? By creating a persona, you narrow down which personality traits, attitudes and behaviors your consumer has.
The Importance of Creating Personas
The purpose of creating a persona is to really understand exactly WHO your customer is and what they are looking for in a brand. Whether it’s authenticity, empowerment, or personal values, understanding these key traits will be the your most successful approach. By understanding your target market’s demographics, lifestyle, attitudes and behaviors, you can predict your consumer’s behaviors and start developing your brand’s strategy. Making predictions about a target market can be tough, but analytics and case studies are helpful tools for narrowing down what your customers’ values.
Accurately Targeting your Audience
Now you may ask, “How does this tie into targeting your brand generation?” Well, think of it this way, knowing what generation your target audience is from will help you fully understand your customers’ needs. Customers are the key to a successful campaign. Brands that make their customers happy are usually the ones dominating the market. The advantage of knowing your customer is worth listening to the complements, as well as the complaints. Take a look at the top competing brands today: they put their customer first and know how to target them.
Every generation values different principles, behaves differently as consumers, and are separated by their current life stages. Each generation does things a little differently then the next since more recent generations are more reliant on technology and keep up. On the most “hip” brands, rather than wanting a traditional brand that has an established reputation.