Technology and consumer expectations change daily; the digital marketer must adapt accordingly.. These industry leaders offer invaluable wisdom to digital marketers who strive to remain nimble and innovative in the evolving online marketplace.

 

 

“Customer experience is the new advertising department.” Max Kalehoff, Clickable

“It’s better to think of social media tools as amplifying customer opinion rather than improving it.” Joshua Porter, HubSpot

“Fans, true fans, are hard to find and precious.  Just a few can change everything. What they demand, though, is generosity and bravery.” Seth Godin, Tribes
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter F. Drucker, political economist

“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”Pierre Omidyar, eBay creator

“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.” Seth Godin, Unleashing the Idea Virus

“This is the model for the 21st-century advertising agency. Sitting upstream of the silos, agile, flexible, one touchpoint for the client, with the ability to understand and connect with the consumer, and ideas that rise above media schedules and engage with people in a that has true mutual benefit and value”. –Philip Beeching and John Wood

“With the creation of Web 2.0, we are seeing the emergence of a new type of digital consumer, who is no longer simply a passive ‘site-seer’ on a fixed consumer journey but an independent explorer craving freedom, adventure and companionship. The challenge for businesses and advertisers is to engage with the active digitraveller as well as the passive digitourist.” –Sarah Morning, Agency Republic

“Risk – calculated risk – is key to success online. There’s no need for complicated metrics to prove this point. Logic tells us that with so much content clamouring for attention, offering something new, authentic and genuinely interesting is the only way to get people to pay attention.” –Arthur Ceria, CreativeFeed

 

“Today’s marketing success comes from self-publishing Web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others.” David Meerman Scott, The New Rules of Marketing and PR

 

“To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation.” Zaid Al-Zaidy, TWBA\London