It seems like in order to find one great ad, you have to watch 20 "for the low low price of $19.95" commercials. Many brand advertisements fall short of the mark because of common...
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Branding agency specializing in digital and innovation
The Archives.
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Mar 2011What makes Madonna, Coca-Cola and Apple iconic cultural leaders? Why do Apple fans spend hours standing in line to buy the next innovation? It is a brand's ability to creatively, uniquely and strategically position...
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Mar 2011“Today, to break through the clutter of the hundreds of other competing products out there it pays to be different,” writes Peter Drucker. One way of breaking through the clutter is to follow through...
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Mar 2011Wouldn’t it be great to land on the first page on Google for highly competitive terms, such as entertainment, plays, etc.? However, ranking well for competitive terms usually takes blood, sweat and tears to...
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Mar 2011The internet and mobile devices have undoubtedly changed the how consumers learn about new products and inform buying decisions. Mobile devices, in particular, are merging the in-store shopping experience with the digital world through...
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Mar 2011Google has so indoctrinated keywords into webmasters, sometimes branding can be put on the back burner. However, Google’s keyword-centric view of the world could be changing.
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Mar 2011We performed an analysis of Google web trends via Search Insights to see where the greatest growth existed for each year beginning with 2004 and all time. Then we zeroed in on those categories...
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Mar 2011Once considered the ecological movement in the 1960s and 70s, the concept of consumer environmentalism evolved into the green movement in the 2000s. The impact of the green movement had a profound effect on...
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Mar 2011The location-based social network niche is one of the hottest new markets, with its most recent member, Facebook. There is a lot of buzz about how geo-networks could be the next frontier for marketers...
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Mar 2011According to the 2009 GMA / Deloitte Green Shopper Study, 95 percent of consumers would purchase more sustainable products and 54 percent consider sustainability to be one of their decision making factors.
As the demand...
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