The American Red Cross received over $22 million in Haiti relief from mobile donations -- far surpassing the $400,000 record for other disasters. In fact, donations via mobile devices comprised one fifth of the...
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The Archives.
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Feb 201127
Feb 2011For the past 3+ years, Sparxoo has had the privelege of leading strategy assignments for major companies such as NBC, Fox Sports, Comcast, Lifetime, JP Morgan Chase, and others. We frequently lead innovation...
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Feb 2011There are over 3 billion cell phone subscribers in the world, the last billion having been added in just the past two years -- largely due to explosive growth in India, Africa, Latin...
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Feb 2011eBay generated an astounding $2 billion in sales on mobile devices in 2010, up from $600 million in 2009. It’s not surprising as mobile bidding enables users to act in near real time, without...
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Feb 2011Mobile ad spending in the US is one of the fastest growing marketing sectors. With explosive smartphone growth and buzz surrounding rock-star-status devices, such as the iPhone, Blackberry and Google’s Android platform, it’s no...
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Feb 2011It takes less than a second for people to differentiate between friend and foe. It’s an evolutionary trait that used to help us from being killed and now it helps us avoid spammy sites...
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Feb 2011Twitter has 190 million users, generating 65 million tweets and more than 800,000 search queries per day. As a response to this growing user base and Twitter’s brand-friendly ad platform, the number of Inc...
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Feb 2011Although Facebook’s ad revenue reached a mere $1.86 billion in 2010, according to eMarkerter, we imagine the social network’s numerous alternative revenue streams to rake in much more cash and live-up to its $50...
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Feb 2011We want tourists to use TripTwit to get an instant sense of what is going on in the place they’re visiting. What’s unique about TripTwit is it’s relevancy. When you search New York you’re...
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Feb 2011If you could reduce your product packaging costs by 38% while offering a more sustainable solution to your customers, would you think twice? Many companies are taking bold steps to incorporate sustainability into their...
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