ocial networking games are the latest phenomenon in the gaming industry. In fact, one out of every five Americans over the age of six has played a social network game at least once. That’s...
“I wish I could find a healthy alternative to Captain Crunch.” “I wish I could try that watch on before I spend $120.” Oh, the plight of the consumer. Entrepreneurs are merging the digital...
Innovative companies are leveraging augmented reality to teach astronomy, combining food with learning, developing adaptive algorithms that understand individual learning preferences and expanding upon Mrs. Frizzle’s Magic Schoolbus. New education initiatives are helping children,...
Ever want to have the thrill of being a drug dealer, smuggling cargo across the border or be kidnapped by terrorists? There is an undercurrent of people that want to explore, have fun and...
What are the top search results for your name? If it’s a link to a MySpace pic of you drunk at a college frat party 5 years ago, you might want to spend time...
Consumers are dictating what they see and when they see it, which makes product and service customization a natural next step. Consumers want to blend their creativity with purchases and define products as uniquely...
Checking into a Doubletree for holiday discounts, logging into a cocktail lounge, a key-chain with a lifetime of exclusive offers are just a few novel ways brands are making consumers feel uniquely cared for....
Exchanging $50 for a shirt you really really want is a fair trade, right? Not exactly. Some consumers are seeking more from brands than a simple exchange of currency for goods. Yes, loyalty programs,...
Baseball great Ty Cobb once said “Speed is a great asset; but it's greater when it's combined with quickness - and there's a big difference.” Society has increasingly demanded more service, more quickly. There...
According to research by the nonprofit Institute Local Self-Reliance, if half the nation’s employed population spent $50 a month on local brands, it would pour $42.6 billion into the retail economy. For every $100...