Economists marked the end of the recession over a year ago, but consumers are still tightening their belts and maximizing their spending dollars. We discussed Recessionista Chic trend in Sparxoo’s 2010 Trend Report, which...
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The Archives.
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Dec 2010What sets apart for-profit and social cause events? They both require creativity, people power and a set of goals. Social cause events, however, deviate from traditional venues because they often require grass roots efforts,...
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Dec 2010Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman goodpurpose® Study, experts indicate that what consumers want goes beyond just form and function to include a positive community...
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Dec 2010We recently interviewed Eran Eyal, a crowdsourcing entrepreneur and founder of Evly.com. Eran and the Evly team launched Evly.com as a culmination of their aspiration to create a software platform that would let...
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Dec 2010At Sparxoo, we are passionate for health & wellness (see our coverage of the healthy eating trend. In our journey for better health, we have become a fan of Carrie Kukuda, a health...
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Dec 2010The idea behind PageRank is that if a page is important, other web pages will link to it. The more important the linking page is itself, the more weight (“link juice”) that link would...
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Dec 2010For the past 5 years, Google AdWords has been one of the most effective ways to drive high ROI marketing. As AdWords competition increases, you can make some improvements to get the most...
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Dec 2010Google Instant is changing the playing field -- Google Instant saves users an incredible amount of time by auto-filling search queries in real time, while simultaneously retrieving relevant ads. If everyone uses Google Instant...
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Dec 2010onsumers Are Searching For a Green Thumb -- Consumers’ expectations are changing and holding brands to a higher, more eco-conscious standard. Sixty six percent of consumers think it's important or very important for companies...
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Dec 2010In 1983, American Express helped restore a deteriorating Ellis Island with $1.7 million by offering $0.01 for each card transaction and $1 for each new card issued. Lee National Denim helped organize workplace drives...
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