Consumers are shifting their holiday dollars from bricks to clicks, as retail spending rose by a mere 0.3 percent, to $10.69 billion, compared to a 16 percent sales spike for online stores, according to...
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The Archives.
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Nov 201022
Nov 2010Build Trust and Respect as an Ethical Company
Walk into an Elevation Burger and you'll notice it isn't your typical burger joint. Posters line the walls touting its mission to locally sourced ingredients as much...
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Nov 2010 So you’ve added some pictures of your logo and company, posted a couple of updates to let the Facebook world know you’re there. Now what? According to a DDB Worldwide and Opinionway Research...
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Nov 2010Gen Y is so oversaturated with ads that many billboards, pop-ups and Hulu ads have just become mundane wallpaper in their daily lives. In fact, according to the market research firm, Yankelovich, a person...
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Nov 2010As of the past two years, right-wing political commentators have high-jacked the political conversation. Glen Beck, Fox and Friends (Steve Doocy, Gretchen Carlson, etc) and Sarah Palin have almost single-handedly created the Tea Party...
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Nov 2010en Y often takes center stage when it comes to cutting edge web trends. Online users age 18-26 are at the forefront in various online realms, including social computing, banking, gaming and podcasts, according...
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Nov 2010James Dean, Marlon Brando, Steve Jobs and even Barack Obama have sported Levis jeans. The famous denim is known for its durability and toughness. Levis, unlike your piece-of-junk dryer, is among many brands that...
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Nov 2010Baby Boomers are often misunderstood by digital marketers. In fact, 54 percent of baby boomers said the advertising industry misrepresents and neglects them, especially online, where 72.5 percent of younger boomers and 83.2 percent...
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Nov 2010Develop a clear and concise overview - Slide four outlines, in plain terms, "what you'll learn." After reviewing The Brand Gap presentation, you will learn the modern definition of a brand and understand the...
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Nov 2010If Gen Yers are so multi-faceted, how can brands engage them? It is the billion dollar question marketers are just learning how to answer and while there is some wisdom in engaging specific generational...
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