The difference between runaway business success and mediocrity often comes down to having a great sales strategy. Yes, you need a great product that uniquely addresses a market need. And marketing dollars...
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Branding agency specializing in digital and innovation
The Archives.
27
Sep 2010Southwest is a business in the front, party in the back brand. Before all else, Southwest is a bare-bones player that cares first about delivering the lowest fares. The party in the back is...
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23
Sep 2010Facebook, Twitter, and Four Square have become the new digital leaders by enabling users to connect with each other and share ideas, experiences, and ultimately their lives. Much of the interactions rely on a...
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21
Sep 2010Interbrand released its 2010 Best Global Brands report this week (brand report highlights). This is the 12th year that the report has been published, and we've often wondered if there are deeper insights...
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20
Sep 2010In the documentary, Art & Copy, creative advertising executives talk about how vilified and dirty advertising is perceived by the average consumer. Some even re-word their job description to appear unconnected to the...
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19
Sep 2010Consider your business partnership in a similar light to your significant other: you are in it the for long haul for better or worse (unless otherwise indicated in your agreement, or course). Although some...
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17
Sep 2010This year's rankings showed significant change with Apple and Google leaping, and Dell, Toyota, Nokia, and Citi plummeting. Interbrand's report highlights that consumer behavior is more difficult to predict than ever. Interbrand's...
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16
Sep 2010The latest, largest Mac Pro has 512 gigabytes of storage, which means two Mac Pro's would yield just over one terabyte of storage. There are 1,000 terabytes in a petabyte. And AT&T processes 19...
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13
Sep 2010Think of your brand as you would your body. Imagine three months of eating Big Macs, fries, lounging on the couch, sleeping 15 hours a day. Next, think about three months of eating fruit...
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10
Sep 2010Loyalty programs are often discussed through a B2C lens, but B2B loyalty can have impressive returns. For instance, five percent improvement in customer retention can yield 25 percent to 100 percent increase in...
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