Branding agency specializing in digital and innovation

The Archives.

30
Aug 2010
SEO strategies and tips vary from one SEO blog to the next. Regardless, the more SEO strategies you can incorporate into your internet marketing efforts, the better. Our expert team of SEO marketers gathered...

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27
Aug 2010
Brand appeal is much like sex appeal. Some salivate at even the thought of an iPad, like some ogle at an Anna Kournikova poster. There is an elite class of brands that can instill...

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25
Aug 2010
Have you ever said "Wow" after watching a TV commercial? Have you ever been so deeply moved by a brand's commercial that it changes the way you feel in that moment? Brands that connect...

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23
Aug 2010
According to Albert Einstein, "Setting an example is not the main means of influencing others; it is the only means." We might take one of the greatest thinkers of the 21st Century's quote further...

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18
Aug 2010
Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue....

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16
Aug 2010
LinkedIn, Facebook, Twitter, Tumblr, YouTube, Mixx and the list goes on. There are dizzying amounts of social networks on the web, so which do you choose? Is YouTube most in-line with your brand or...

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12
Aug 2010
A good commercial is not necessarily measured by its CGI effects or Ashton Kutcher telling you to buy one camera over another. At times, we are reminded that good advertising starts with a brilliant...

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11
Aug 2010
In the wake of Main St vs. Wall St, large bank executive bonuses, and bailouts, consumers are wary of financial service companies. Lack of confidence in the banking sector contributed to June 2010's Consumer...

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10
Aug 2010
"Trust is what drives profit margin and share price," says Larry Light, CEO of the Stamford brand consultancy Arcature and a veteran of McDonald's and ad agencies BBDO Worldwide and Bates Worldwide to MSNBC....

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9
Aug 2010
What do Coca-Cola, The Beatles, Madonna and Abercrombie & Fitch have in common? The iconic cultural brands have an incredible ability to stay relevant amid shifting consumer attitudes. Coca Cola is one of the...

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