Amazon customers spent more than $1 billion via mobile devices in the past 12 months, including sales by Kindle and other mobile devices. The deeper story here is how Amazon was able to engage...
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The Archives.
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Jul 2010China's nouveau riche are experiencing a Rumspringa of their own, but careful to not swing too far. The Chinese market is trying to find its prestigious identity among established luxury brands in Europe and...
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Jul 2010In 2009, the Great Recession brought great panic to the luxury industry. Lower-rung affluents tightened their budgets, slowed luxury spending, causing many prestige brands to consider the sinful thought of: discounting. Coach and Nordstroms...
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Jul 2010Microsoft recently announced its attempts to turn employees into evangelists by giving away 90,000+ of its latest mobile device, Windows Phone 7. Microsoft's brand advocacy strategy might not help generate revenues in the short-term...
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Jul 2010I’ll save you 10 minutes of your life: after playing around with the phones, the reviewers state the winner comes down to personal preferences. The technical specs and pricing comparisons of the iPhone 4...
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Jul 2010Indiana Jones-inspired, five-figure vacations, the Chinese economic boom, social network-themed martini lounges, the perceived value of discounted prestige brands. The 2010 luxury market is all over the map after a year of budget-tightening and...
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Jul 2010Playboy's unveiled its Internet strategy in the form of TheSmokingJacket last week. The headlines read: "Playboy launches nudity-free website aimed at bored office workers seeking laughs." What is the goal, and will this...
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Jul 2010"An investment in knowledge pays the best interest," writes Benjamin Franklin. For marketers, marketing research and analysis is an investment that pays off. Build your market intelligence from the basics (market scan and brand...
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Jul 2010Brand marketers are often asked, what is the difference between a company and a brand? An overly simple answer is: companies do while brands feel. Companies are tactical and functional with a goal of...
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Jul 2010Internet marketing and online branding continues their rapid growth as evidenced by the recent announcement by Unilever that they are doubling internet advertising spend in 2010...
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