Comments on: Why Should Advertisers Care About QR Codes?

By: stefan

stefan — Mon, 17 May 2010 08:57:15 +0000

hi,
in this blog there are a lot more information about “mobile tagging” and the usage of qr-codes in germany.
http://www.tagmotion.de
if you search zkm or sparkasse you will find some nice excamples.

enjoy.
stefan

By: Direct Method

Direct Method — Sat, 15 May 2010 22:55:46 +0000

Hi Ethan,

Thank you for your response but I’m not sure your “qualified” statement hits the mark.

The APP Developers that have created Barcode Scanner work for Google.
The APP Developers that have created Microsoft Tag work for Microsoft.
The APP developers that have created Neoreader do NOT work for or with Apple.

Your statement still makes it look as though 1. Developers of Barcode Scanner and MS Tag are 3rd party developers or 2. Neoreader was created internally by Apple.

Either scenario is incorrect.

Just trying to help add clarity on this emerging space.

Thanks,

By: Ethan Lyon

Ethan Lyon — Sat, 15 May 2010 17:30:30 +0000

Hi DM — I’ve qualified the statement with “app developers.” Thank you for the clarification.

By: Ethan Lyon

Ethan Lyon — Sat, 15 May 2010 17:25:47 +0000

Hi Philip, Thank you for your note. Scanbuy now reads EZ, QR and Datamatrix codes, as noted in this Scanbuy press release. To your point about about the Pet Shop Boys video, I'd encourage you to take pictures of the QR codes -- which link "viewers directly to on-line content about issues of civil liberties" (Engadget). My error on the download. Thank you for the clarification. Best, Ethan

By: Philip Warbasse

Philip Warbasse — Sat, 15 May 2010 14:43:22 +0000

Scan buy uses EZ codes not QR Codes. QR is open source and a better way to develop a campaign.

The Pet Shop Boys used QR Codes throughout their video “Integral” to enhance the message behind the music and add content to the video. IF you watch the video you will see what I am talking about. They did not execute a campaign using QR Codes to download the video, however, as indicated in your article

Best,
Philip Warbasse

By: Direct Method

Direct Method — Fri, 14 May 2010 17:37:31 +0000

Hi Ethan,

Thank you for the post. Just to clarify, this line is misleading – “…Google, Microsoft and Apple are tapping into this emerging market with new smart phone apps: Barcode Scanner, Microsoft Tag and NeoReader, respectively.”

Neoreader is not an APP developed by Apple nor is Neoreader a favoured Reader of Apple. Neoreader is also NOT preinstalled on iPhones.

If it is can someone please post a link showing this.

Thank You,

By: AccuChris

AccuChris — Fri, 14 May 2010 13:31:41 +0000

If you want to make your own business cards with a QR code check out this great site: http://www.b2vcard.com
it lets you upload your own art or you can use one of the templates. best of all it creates your QR code from your profile so if something changes you can update your profile for free and your QR code on your old cards scan your new info!